BOARD-CERTIFIED PHYSICIANS U.S.-LICENSED COMPOUNDING PHARMACIES LAB-VERIFIED PROTOCOLS HIPAA-SECURE · 256-BIT NAMED M.D. INCLUDED WEEK-8 RE-TEST INCLUDED NO MEMBERSHIP FEES 47 STATES LICENSED BOARD-CERTIFIED PHYSICIANS U.S.-LICENSED COMPOUNDING PHARMACIES LAB-VERIFIED PROTOCOLS HIPAA-SECURE · 256-BIT NAMED M.D. INCLUDED WEEK-8 RE-TEST INCLUDED NO MEMBERSHIP FEES 47 STATES LICENSED
⌖   FOR MEN 40+  ·  AS LITTLE AS $195/mo

The second half
doesn't have
to be the
downhill half.

Doctor-prescribed, lab-verified protocols for hormone optimization, sexual health, longevity, and cognitive performance — engineered for the man who refuses to age into average.

⌖   ONE PRICE. NO MEMBERSHIP FEES. PHYSICIAN INCLUDED.
Bloodwork-First Diagnosis
Real labs before any prescription. Not a 30-second checkbox.
Physician Match in 7 min
A real M.D. licensed in your state — named, credentialed, available.
Compounded for You
Dose titrated to your numbers — and re-tested at week 8.
Begin Assessment → ⌖ Takes ~7 minutes
⌖ MEMBER · CA · AGE 49 · M.R.
⌖ MEMBER PANEL · WK 12
TOTAL T
821 ng/dL
FREE T  ·  19.4
E2  ·  28
SHBG  ·  31
DOMINANT
SF-01
⌖ SF-01
Hormone
Optimization
FROM $195/MO
The Best
Compounded Protocols
From U.S.
Licensed Physicians
4.9/5 Rating
2,400 Reviews
Verified Members
8,200+
+312 NG/DL
JEFF · 47 · CA
⌖ SF-01
Hormone
Optimization
SF-01
FROM $195/MO
+418
DAVID · 52 · TX
14 LBS
MARCUS · 51 · NY
⌖ SF-03
Longevity
Stack
SF-03
FROM $260/MO
+286
RYAN · 45 · FL
+9.2 HRS SLEEP
CHRIS · 49 · WA
+372
BRIAN · 53 · IL
⌖ MEMBER · DAVID · AGE 52 · WK 0 → WK 16
⌖ TOTAL T LIFT
+418 ng/dL
01   THE VISION

Are you ready to own
the second half?

Stop telling yourself the crashes, the brain fog, the flatlined libido, and the slower recoveries are just "getting older." They're not. They're a measurable hormone profile that — with the right protocol — can be moved.

Lift Total T Out of the Floor
Members average +312 ng/dL in 12 weeks on SF-01. Compounded testosterone, dosed weekly, titrated to your bloodwork — never to a generic recipe.
Sleep Like You Did at 32
Hormone optimization restores deep-sleep architecture. 91% of members report a measurable rise in sleep-tracker deep-sleep within 8 weeks.
Train, Recover, Repeat
Same workout. Faster recovery, more lean mass, less visceral fat. The body composition shift you stopped expecting after 40.
Begin Assessment → ⌖ TAKES ~7 MINUTES
02   THE PROGRAMS

Reclaim the energy
of the man who started this decade.

⌖ STARTING IN MAY

Show up to summer
looking like the version of you
that owns the boat.

Doses are titrated to your bloodwork by a licensed U.S. physician. Re-tested at week 8. Adjusted at no extra cost. The same protocol cardiologists, special-forces operators, and CEOs use — without the concierge price tag.

Physician-guided dose titration
Compounded for your panel — not a generic recipe
Week 8 re-test included
Not a one-size-fits-all program
Begin Assessment →
03   HOW IT WORKS

From assessment to your first dose
in under five days.

⌖ STEP 01

Take the
Assessment.

Ten clinical questions, your bloodwork (or order ours), and a photo for ID-verification. ~7 minutes.

⌖ ASSESSMENTTotal T  ·  412 ng/dL
Free T  ·  8.1 pg/mL
SHBG  ·  42 nmol/L
412NG/DL TOTAL T
⌖ STEP 02

Match a
Physician.

A real M.D., licensed in your state, reviews your panel and meets you on a 15-minute video call.

⌖ DR. MARCUS REEVE, M.D.UCSF · Internal Medicine
14 yrs · Hormone optimization
CA · NV · OR
14YRS IN PRACTICE
⌖ STEP 03

Dose
Delivered.

Compounded by a U.S. pharmacy, titrated to your bloodwork, shipped overnight. Re-tested at week 8.

⌖ SHIPMENT 01SF-01  ·  T-Cyp 200mg/mL
10 mL vial  ·  12 wks supply
ETA  ·  FRI · APR 30
12WEEK SUPPLY
Begin Assessment →
★ ★ ★ ★ ★

Stop telling yourself
"this is just getting older."

"I'd written off the energy crashes, the brain fog, the broken sleep — figured it was 50 doing what 50 does. Three months on SF-01 and my labs say I'm running like I did at 35. Wish I'd done it five years ago."

⌖ DAVID R. · 52 · TEXAS · MEMBER SINCE Q1 '26
Begin Assessment → ⌖ Or — read more stories below
04   ★ TRUSTPILOT 4.9/5 — 2,400+ REVIEWS

Real men. Real numbers.

⌖ SF-01 · 16 WK
+418
NG/DL TOTAL T
"My wife noticed before I did. The fuse came back. I sleep through the night. I'm lifting heavier than I have in a decade."
DAVID R.  ·  52 · TX
⌖ SF-01 · 12 WK
+312
NG/DL TOTAL T
"Tried the corner-cutter clinics. The dose was wrong, the doctor was a face on a page. Dr. Reeve actually called me. That's the difference."
JEFF K.  ·  47 · CA
⌖ SF-03 · 20 WK
−14
LBS · −2.1 % BF
"The Longevity Stack changed how I recover. Two-a-days at 51 and I'm not destroyed the next morning. That's not a number you can buy with a coach."
MARCUS T.  ·  51 · NY
⌖ SF-04 · 8 WK
+9.2 hrs
DEEP-SLEEP / WK
"The cognitive program isn't 'nootropics.' It's a real protocol. My deep-sleep tripled. I'm sharper at 11 a.m. than I was at 7 last year."
CHRIS D.  ·  49 · WA
⌖ SF-01 · 14 WK
+372
NG/DL TOTAL T
"What I bought wasn't a prescription. It was a baseline I can keep. The week-8 re-test is the part nobody else does."
BRIAN H.  ·  53 · IL
⌖ Physician M.D.
⌖ Personalized Plan
⌖ Wk-8 Re-Test
⌖ AVG. PROTOCOL SHIFT
+38%
06   THE DIFFERENCE

We correct what
your body has stopped
doing on its own.

You've trained, you've cleaned up the diet, you've added the supplements, and the numbers still won't move. That isn't discipline failing. It's an endocrine system that needs a measured input — not another self-help book.

Dominant runs the same protocols used at executive-medicine clinics — without the $20K concierge fee — for as little as $195/month.

Begin Assessment →
07   WHAT MEMBERS REPORT

The second-half
you didn't think was still on the table.

⌖ ENERGY
+312 ng/dL
Avg. total testosterone lift in 12 wks on SF-01.
⌖ COMPOSITION
−14 lbs avg.
Visceral fat reduction in members tracking 6+ months.
⌖ SLEEP
91% sleep better
Members reporting measurable deep-sleep gains by wk 8.
⌖ LIBIDO
94% would recommend
Net Promoter score across SF-01 / SF-02 members.
⌖   AS COVERED IN
"Dominant is what happens when men's-health telehealth grows up — bloodwork-first, physician-led, and priced like a product, not a subscription racket."
— Men's Health, Feb 2026
05   THE PROOF

Watch a man's
numbers change.

Drag the timeline below from Week 0 to Week 16 and watch a real Dominant member's bloodwork respond to the SF-01 protocol — week by week. Out-of-range markers turn copper as they cross back into healthy territory. This is one man's panel; redacted, printed at the lab, no smoothing.

⌖ TIMELINEWEEK 00
BASELINE PANEL ↳ DOSE INITIATED  ·  W2 ↳ FIRST FELT EFFECTS  ·  W4–6 ↳ CHECK-IN PANEL  ·  W8 ↳ STEADY STATE  ·  W12+ RE-TEST
⌖   LIVE BLOODWORK PANEL
IN RANGE 2 / 6
⌖ MEMBERM.R.
⌖ AGE49
⌖ PROTOCOLSF-01
⌖ LABQUEST · #71045
⌖ FELT IMPROVEMENT— · —
08   WHY DOMINANT

Most men's-health brands
are front-ends.
We are an infrastructure.

⌖ DOMINANT Hims Roman Hone Local Clinic
Bloodwork before prescription Required · panel included Symptom checkbox Symptom checkbox Required Required
Compounded to your panel Every dose titrated Branded only Branded only Branded + standardized Varies by clinic
Week-8 re-test included No additional fee Add-on Add-on
Named, board-certified physician M.D. in your state NP/PA, often anonymous NP/PA, often anonymous M.D. M.D.
Pricing structure One price · physician + meds + re-test Per-script, hidden up-charges Per-script, hidden up-charges Membership + meds extra $1.5K–20K concierge
Multi-protocol coverage SF-01 → SF-04 ED · hair · skin only ED · hair · skin only Hormone only Varies
Begin Assessment →
09   THE DOMINANT PROMISE

One price.
One physician.
Zero shortcuts.

⌖ Physician M.D.
⌖ U.S. Pharmacy
⌖ Wk-8 Re-Test
A real protocol. A real doctor.
A real price — under $7/day.
$0
Hidden Fees
No membership. No upcharge.
100%
U.S. compounded pharmacy
Licensed in all 50 states.
40+
Board-certified physicians
Licensed in your state.
2.4×
More T lift than diet
+ exercise alone.
Begin Assessment →
10   THE OUTCOMES

Why men are choosing
Dominant.

Results that hold past the marketing window — built to last past the 12-week mark.

Better Recovery
Members report cutting next-day soreness in half within 8 weeks. The same workout, twice the rebound.
+38%
Avg. Total T Lift
Members on SF-01 average a +38% rise in total testosterone by wk 12 — measured, not estimated.
94%
Stay Past Year One
12-month retention. Ongoing physician access and dose adjustments are why men don't churn out.
⌖   FAQ

Frequently asked
questions.

Most men come to Dominant after trying half-measures elsewhere. Below are the questions we get most often — about the science, the protocols, side effects, and how Dominant differs from the rest.

What is hormone optimization, exactly? +
Hormone optimization is the use of compounded medications — primarily testosterone cypionate, sometimes paired with ancillary medications like anastrozole — dosed and titrated to your individual bloodwork by a licensed U.S. physician. Doses are administered on a weekly cadence and re-tested at week eight to confirm your numbers are landing where they should. It is the same clinical model used in executive-medicine and men's-health specialty clinics — translated into a telehealth service so you don't have to fly to one.
Am I a candidate? +
Most men over 35 with documented or suspected sub-optimal hormone levels are candidates. Your Dominant physician will review your bloodwork (or order a panel for you), your medical history, and your goals before any prescription is written. Men with a history of certain cardiovascular conditions, prostate cancer, or untreated sleep apnea may not be a fit, and your physician will tell you so directly during your consultation.
Is this safe? Are there side effects? +
When dosed correctly and monitored with regular bloodwork, hormone optimization has a well-documented clinical safety profile. The most common side effects — elevated red blood cell count, mild acne, water retention, suppressed natural production — are managed by titration and ancillary medications. Every Dominant member gets a week-eight re-test included in the program at no extra cost, specifically so your physician can confirm the protocol is doing what it should and adjust if it isn't.
How is Dominant different from other men's-health brands? +
Most men's-health brands are marketing companies attached to a one-size-fits-all script. Dominant is a clinical service. Bloodwork is required before any prescription. Doses are compounded and titrated to your panel — not a generic recipe. A board-certified, named M.D. licensed in your state reviews your case and is available throughout your protocol. A week-eight re-test is included at no extra cost. One price covers physician, medication, and lab follow-up — no per-script up-charges, no membership fees stacked on top.
What happens if I stop the protocol? +
If you decide to discontinue, your physician will work with you on a taper and post-protocol plan. Your body's natural hormone production is suppressed during exogenous administration and recovers gradually after cessation — your physician can prescribe medications to support that recovery if appropriate. You will not be locked in. Cancel any time directly inside your member dashboard.
Does Dominant accept insurance? +
No. Dominant is a cash-pay service that works exclusively with U.S.-licensed compounding pharmacies — these compounded protocols are not billable through insurance, which is part of how we keep one transparent monthly price under $7 a day. We do not file claims, we do not accept HSA/FSA reimbursement, and there are no hidden up-charges layered on top of your monthly fee.
Can I cancel any time? +
Yes. Cancel directly inside your member dashboard with no phone calls and no exit fees. If you cancel after your dose has shipped for the month, you keep what shipped — there is no clawback. Your bloodwork, panel history, and physician notes remain available to you in your account for as long as you have a Dominant account.
Will I need an in-person exam? +
In most states, no — your assessment, physician consultation, and ongoing care are conducted entirely through Dominant's telehealth platform. Based on DEA and state laws, your treatment plan may, in certain states, require an in-person medical exam before initiation or at intervals during care. Your Dominant physician will tell you during your online consultation whether this applies to you and will help arrange it if it does.
⌖ THE BRIEFING

Want the brief
before the launch?

The Dominant briefing — once a month. New programs, member outcomes, longevity-medicine research worth reading. No spam, no "wellness" filler. Built for men who don't have time for it.

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⌖ Email
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