DTC men's health intake flows are typically 25–40 questions. Steel Forge runs ten that matter, with the brand's instrument-grade voice carried through every screen. Bloodwork-first (not symptoms-first — that's the Hims/Roman move). Doctor-matched halfway through, not at the end. Real biomarkers in the result HUD, not a generic "you qualify" celebration. Below: the ten screens that take a man from cold visitor to active member, in roughly seven minutes.
SCREEN 01 / 10WELCOME · ENTRY POINT
Begin the assessment.
🔒 staydominant.com/begin
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 01/10
⌖ Help
⌖ ASSESSMENT / ~7 MINUTES
Let's see what your body is actually doing.
Ten questions. Real bloodwork. A physician match. No "alpha" talk, no shortcuts. By the end you'll know whether one of our four programs is right for you — and exactly what your numbers say.
T 412 ng/dLFREE-T 8.1E2 31SHBG 42
⌖ EDITORIAL · ICE RIM
⌖ HIPAA-secure · 256-bitPrivacy / Medical disclaimer
Welcome screen does the heavy lifting: portrait + live HUD numbers from a sample patient sit beside the headline, telling visitors what "outcome" looks like before they answer a single question. The 10-segment progress bar promises a fixed, finite assessment — not the dread of an open-ended quiz.
SCREEN 02 / 10SYMPTOM CHECK · MULTI-SELECT
What you're feeling.
🔒 staydominant.com/intake/symptoms
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 02/10
⌖ Help
⌖ SYMPTOM PROFILE / SELECT ALL THAT APPLY
Which of these describe a typical week?
✓Energy crashes by mid-afternoon
✓Sleep is broken or non-restorative
Libido is flat or absent
✓Slower recovery from training
Brain fog or word-finding lag
✓Mood is shorter, fuse is shorter
Body composition has shifted
None of these — just optimizing
Symptom language pulled from real androgen-deficiency clinical scales (AMS, ADAM) — but rewritten in plain, masculine-but-not-bro voice. "Mood is shorter, fuse is shorter" beats "irritability." The "just optimizing" option respects the man who's not broken, just looking to push the ceiling.
SCREEN 03 / 10SEVERITY SCALE · 1–10
Rate the worst of it.
🔒 staydominant.com/intake/severity
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 03/10
⌖ Help
⌖ SEVERITY / YOUR ENERGY ON A NORMAL WEEKDAY
If 1 is wrecked and 10 is the best you've ever felt — where are you?
1
2
3
4
5
6
7
8
9
10
⌖ Your answer: 4 — Below the 6.2 self-reported median for men your age. We'll come back to this number after your bloodwork.
A severity slider with a real-time interpretive line — "below the 6.2 self-reported median" — does two things: shows we have data (subtly), and gives the user a benchmark mirror. The hover/active state is copper, the picked state is ice. It's a tiny moment but turns a slider into a credentialing surface.
SCREEN 04 / 10VITALS · DEMOGRAPHICS
A few clinical basics.
🔒 staydominant.com/intake/vitals
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 04/10
⌖ Help
⌖ VITALS / YOUR BASELINE
A few clinical basics, then we get to your blood.
⌖ Age
⌖ Sex assigned at birth
⌖ Height
⌖ Weight
⌖ Resting HR (last known)
⌖ State of residence
Field labels carry the ⌖ glyph and the JetBrains-mono spec voice. State-of-residence is here on purpose: telehealth licensing is state-by-state, so we filter early instead of failing at checkout.
SCREEN 05 / 10BLOODWORK · TWO-PATH FORK
Bloodwork is the gate.
🔒 staydominant.com/intake/labs
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 05/10
⌖ Help
⌖ BLOODWORK / THIS IS WHERE WE GO BEYOND SYMPTOMS
We don't prescribe without numbers. Pick your path.
⌖ PATH A · FASTER
Upload existing bloodwork
From the last 90 days. PDF, image, or LabCorp / Quest sync. We need: total T, free T, SHBG, E2, CBC, CMP, lipids, A1c.
⌖ PATH B · INCLUDED
Order our panel · $0
Free at-home or in-lab draw shipped today. 2,400+ Quest locations. Results in 3–5 days, then we resume.
Either path runs through the same physician review. We just don't see how to help you without seeing your numbers first.
The fork in the road. "We don't prescribe without numbers" is the core differentiator vs. Hims-tier flows that prescribe sildenafil from a 30-second checkbox. Path B's "$0" is positioned as included, not free — premium framing.
SCREEN 06 / 10UPLOAD · DROPZONE
Drop your labs.
🔒 staydominant.com/intake/labs/upload
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 06/10
⌖ Help
⌖ UPLOAD / DRAG OR SELECT
Drop your last 90 days of bloodwork.
⌖
Drag your PDF here
or browse · or sync LabCorp / Quest
⌖ HIPAA-SECURE · 256-BIT · YOUR PHYSICIAN ONLY
Even the dropzone gets the crosshair glyph as the upload icon. Tiny detail — but consistent. The HIPAA + "your physician only" reassurance line is monospaced, not body — it reads as a clinical stamp instead of a sales reassurance.
SCREEN 07 / 10PHOTO · ID VERIFICATION
Photo for your physician.
🔒 staydominant.com/intake/photo
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 07/10
⌖ Help
⌖ ID VERIFICATION / A REAL DOCTOR NEEDS TO SEE YOU
A physician will see your face before they prescribe.
⌖
⌖ WHY THIS MATTERS
It's how we stay legal — and real.
DEA + state medical boards require an image-based identity check before any controlled prescription. We use yours once, encrypted, never for marketing. Your physician sees it during review — that's it.
⌖ ENCRYPTED · NEVER SHARED · DELETED AT 90 DAYS
The photo step is usually the highest drop-off in DTC men's health. We pre-empt the "why are they asking for my face?" friction with a dedicated explainer panel — DEA + state boards, encrypted, deleted at 90 days. Honest beats coy.
SCREEN 08 / 10PHYSICIAN MATCH
You've been matched.
🔒 staydominant.com/intake/match
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 08/10
⌖ Help
⌖ PHYSICIAN MATCH / CALIFORNIA-LICENSED · MEN'S HEALTH
You've been matched with Dr. Marcus Reeve.
⌖ DR. REEVE · STUDIO PORTRAIT
⌖ MD · BOARD-CERT · INTERNAL MEDICINE
Marcus Reeve, M.D.
Hormone optimization · Sexual health · 14 yrs in practice
UCSF / M.D. · Internal Medicine residency
ABIM / Board certified, internal medicine
AMSSM / Sports & exercise medicine, men's health
CA · NV · OR / Active state licenses
Match-with-a-real-doctor moment is where the brand earns the price. Real photo, real credentials, real state-license list. The "request a different physician" ghost button signals choice, not assignment — a quiet but powerful difference vs. Hims-tier flows where the doctor is invisible until the script lands.
SCREEN 09 / 10RESULTS · BIOMARKER HUD
Your numbers, read out.
🔒 staydominant.com/intake/results
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 09/10
⌖ Help
⌖ RESULTS / READ BY DR. REEVE · 26.04.26
Three of your six markers are out of range.
⌖ TOTAL TESTOSTERONE412LOW 264NG/DL HIGH 916
⌖ FREE TESTOSTERONE8.1LOW 8.7PG/ML HIGH 25.1
⌖ SHBG42LOW 16NMOL/L HIGH 55
⌖ ESTRADIOL31LOW 12PG/ML HIGH 49
The results screen is the moneyshot. Real biomarkers with real reference ranges and a meter showing where the patient sits. Copper dots = out of range, ice dots = in range. No "you qualify!" celebration — just the numbers, read out. The brand respects the user as a peer, not a target.
SCREEN 10 / 10PROGRAM & CHECKOUT
Your program. Your price.
🔒 staydominant.com/intake/program
⌖ BOARD-CERTIFIED PHYSICIANS⌖ U.S. PHARMACIES⌖ LAB-VERIFIED
DOMINANT
⌖ STEP 10/10
⌖ Help
⌖ DR. REEVE'S RECOMMENDATION / SF-01 HORMONE OPTIMIZATION
⌖ SF-01 / PROGRAM+38% AVG. T LIFT @ 12 WK
Hormone Optimization
Compounded testosterone cypionate + anastrozole, titrated weekly to your numbers. Includes 8-week re-test, unlimited physician messaging, and adjustment to dose at no extra cost.
⌖ MEDICATIONT-Cyp 200 mg/mL
⌖ ANCILLARYAnastrozole 0.5 mg
⌖ RE-TESTWk 8 · Included
Monthly
$229/mo
Cancel anytime · 1-month at a time
Quarterly⌖ SAVE 15%
$195/mo
Billed quarterly · physician + meds + re-test
Final screen does three things at once: recommendation (with the doctor's name owning the call), program spec (real medications, no euphemism), and a two-tier price ladder with the quarterly tier as the recommended pre-selection. "Talk to Dr. Reeve first" as the ghost CTA reduces buyer's remorse — option to consult before committing.